Eminente
2022
Case Study at Berghs SOC
Strategy, Copy & Art Work: Miina Bergen
Art Direction: Yohann Bairrada & Thomas Brunet
Context: Eminente is a new rum brand within the LVMH portfolio that is unique in its history and composition. Created by the youngest ever rum master, Eminente represents the merging of 1900s Cuba and its ever-changing modern cultural landscape.
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Challenge: Create a campaign for Europe that targets the "renegade" generation through social, video and out of home advertising.
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Insights: Rum is an upper, like tequila. It stimulates the senses. Renegades put pleasure first. What is pleasure? Both macro and micro moments.
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Solution: Campaign revolving around the tag line "Pure Pleasure" that showcases the stimulating, decadent tasting notes of Eminente rum and the renegade zeitgeist of living life to the fullest.
