Yubico
2022
Case Study at Berghs SOC
Strategy: Miina Bergen
Copy: Imogen Comrie
Art Direction: Louise Marinoff
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Context: Yubico is a hardware company that creates multi-factor authentication keys for your devices. With the rise of hacking, phishing and the need for multiple passwords, personal internet security is more important than ever.
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Challenge: Make Yubico the number once choice for multi-factor authentication. Boost brand awareness and create a likeable brand that appeals to both B2B and B2C consumers.
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Insight: People want foolproof, user-friendly tech. Yubico is easy security.
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Solution: Create personalisation throughout the buying process, from pre-to post-purchase. Present "X/Y" scenarios that depict how Yubico helps with everyday situations.
